About IQ Fit

Founded in 2003, IQ Fit Fitness & Wellness Center is Michigan’s premiere fitness and wellness company. We are the expert, nationally credentialed professionals getting Michigan in the best shape possible without “dieting” or boring cardio. We offer private and semi-private personal fitness training, group fitness classes, athlete development, rehab services, and clinical nutrition counseling.

We have the most comprehensive program to ensure you get the fastest and safest results possible, but our commitment to exceeding your expectations is what really sets us apart.

Our personal training programs include a complete intake history of all medical conditions, drugs and supplements, orthopedic history, diet patterns, habits and other lifestyle factors. Our goal is to uncover every possible issue that can affect your goal achievement. Also included in our program is the premiere movement assessment called the FMS, personalized wellness and nutrition guide, and a carefully crafted exercise prescription made for you and you only. Having trained over 1000 clients and logged over 20,000 hours in clinical and research experience, you can rest assured you will be counseled and trained by physiology experts.

Our private facility is located just off I-127/I-496, minutes from Lansing, East Lansing, Holt, Dewitt, and Delta Township.

IQ Fit personal fitness training includes the following at NO EXTRA COST:

  • FREE strategy session (no commitment required)
  • Full body evaluation using the gold standard, FMS
  • Body composition testing using the number one tool in fitness, the InBody Analyzer
  • All programs include expert coaching at each session
  • Group classes that are challenging, safe and fun for all ages and abilities
  • Our customized memberships include carefully crafted exercise prescriptions designed exclusively for you
  • Optional travel programs to compliment training at IQFit
  • Personalized nutrition and wellness program (NEVER “DIET” AGAIN!)
  • Nutrition physiology education to understand the affects of your choices
  • References for healthy recipes and meal creation guide
  • Personalized supplement guidance
  • Complimentary hand towel and filtered water service
  • Private, with private showers and lockers
  • Health suggestions are evidence, based via paleo listed literature and do not constitute medical advise

The best way to select a program is not by price, but rather by seeing if their philosophy is aligned with yours. Please browse our site to see if we are a good fit for you, and then set up a complimentary strategy session at your convenience to meet our team and see our first-class facility.


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Our Core Values:

  1. Exemplify integrity at all times.
  2. Improve yourself daily.
  3. Only have great days.
  4. Exceed expectations.
  5. Immediately resolve concerns.
  6. Communicate with clear understanding.
  7. Be “we,” not “me.”
  8. Be a pro in all aspects.
  9. Timeliness shows respect.
  10. Have fun everyday.
  11. Clients’ needs come first.
  12. Learn, do, teach relentlessly.